If you’re in eCom you’ll love this. Find out how much your keywords are worth right now and how much they could be worth if you improve your rankings. This super easy calculator takes minutes and spits out some really insightful data which could help you rationalise a decision to or not to invest in SEO!
Managing big social spend is insanely complex and the more granular you dig, the more you inevitably become overwhelmed. Armed with one month’s practical experience managing big budget spends on social ads, I faced high season in the travel industry, here’s 5 things I learned.
Last week, Screaming Frog released version 12.0 which included an integrated PageSpeed Insights API so you can get Google speed data across your whole website! However, it took me ages to figure out how to get it up and running with an API key, here’s how to do it in 2 minutes.
Jargon, jargon, jargon – If you want to learn anything about digital marketing & SEO, I guarantee it will involve at least three acronyms you’ve never heard before. Use this giant glossary of terms to help you out with clear definitions and examples to charge up your learning!
I’m obsessed with bookmarklets, I think it’s because it makes me feel like i’m more intelligent than I actually am. Anyway, I rounded up 15 of my favourite bookmarklets that I use regularly that save a lot of time. Grab ’em, shuv ’em in your bookmark bar and share your own favourites!
Despite being a billion dollar company, GitHub is uncomfortably powerful and I feel it’s underrated in the SEO & web marketing community. To highlight that, I’ve put together a super clear ‘noobs’ guide on how to get started using Git & Github to collaborate with your dev pals.
Have you ever seen been caught out by something that you weren’t expecting that made you giggle? I have, giving someone a little smurk can make a difference if you’re selling. Dynamically changing your browser tab name when users navigate away is a great place to make someone smurk.
I love SEO in the travel industry, it’s super challenging but super lucrative when you get it right because, well, people love to travel and helping anyone’s travel aspirations with search is cool. Here’s a post I wrote for search engine watch on the worst mistakes SEO’s make in travel.
Voice search is growing and it’s here to stay, it’s in our cars, in our pockets, in our ears (airpods) and in our homes. There’s plenty of things to worry about running small local business but voice search should be in the mix. Here’s a post on local voice search opportunity and how to grab it!